ISF Group - About Us

Bruce Ganger, Managing Director

Bruce founded ISF Group after recognizing a need among nonprofit organizations to have an implementation option that would create innovative appeals based on organizational needs and that would operate like a member of the organization’s staff.  He has utilized personalized marketing techniques with large corporations prior to founding ISF Group, and also started and built a web-based software company whose primary market was personalized marketing materials for corporations.

Peg Ganger, Director and Operations Manager

Peg keeps the wheels turning for our team and for our customers.  She’s very involved in the campaign strategy and makes sure the ISF Group team is aligned to deliver on time and on quality.  Peg has broad and deep experience in personalized marketing as she has consulted with corporations, agencies and print suppliers to create and implement programs for 10 years prior to joining ISF Group.  She is very active in several nonprofit organizations in the Jacksonville area.

Sally Fletemier, Database Analyst and Web Services

Sally is our resident geekess and has been working with us for many years.  She has a great command of relational databases and our web delivery capability, and loves to improve the effectiveness of our clients’ databases.  Sally was before her time as an early Internet entrepreneur and she loves creating ways to maximize the opportunities the Internet has to offer for cross-media marketing. 

John Kerr, Creative Director and Designer Extraordinairé

John handles the design concept heavy lifting for our client campaigns, whether they are to be delivered via email, the web or in print.  Those of you from Jacksonville will recognize some of John’s award-winning work as you see it every day.  He has created some very innovative campaigns for nonprofit organizations as well as some of the leading agencies in Jacksonville.

Ellen Grant, Writer

Ellen brings experience from both sides of the nonprofit aisle, as she has served as a Development Director and as an Executive Director for two social services agencies, in addition to providing copywriting services to other nonprofits. She also did time as a Copy Writer for a direct mail advertising company and a stint with a local weekly magazine.   Her understanding of how to structure an appeal to uniquely tug at the heartstrings of each recipient comes from her background and her ability to clearly and succinctly build the case for giving, and create a compelling call to action.  When she’s not writing forISF Group, Ellen is a Personal Chef.  Yum!

Mary Faria, Writer

Mary brings a classical marketing approach to her work for ISF Group based on her dual degrees from University of North Florida in PR and Communications.  She has a passion for the missions of our clients and throws herself into the work to maximize the opportunity for success in each and every appeal she works on.  As a result, she has become an active volunteer for a couple of our clients.  Off the clock, Mary enjoys long distance cycling and everything outdoors.