ISF Group - PURL Campaigns

One of the newest tools in donor communications is the PURL - Personalized URL.  Through PURL technology you can invite your constituents to a personalized website where you can introduce them to or update them about your services, let them register for your events, renew their membership, update their contact information and, of course, make a donation.  PURL technology is particularly powerful when made a part of an integrated media campaign.

To understand the power of PURL’s, take a minute to go through the demonstrations below.  These links will take you to replicas of sites that we have created for clients.  You can “play” on these sites to experience a PURL visit.  If you would like to learn more, please contact us.

University of North Florida
Recruitment Campaign

This campaign is designed to reach out to high potential high school students throughout the State of Florida.  Each student received a colorful, oversized postcard with their PURL address printed on it.  Each PURL is personalized by their regional recruiter with a unique message, the recruiter’s photo and contact information.  The student is able to choose areas of interest to help familiarize them with UNF.  During each student’s visit, the PURL system collects their choices in a database to provide the recruiter with information about their interests.  The system also sends a personalized follow-up email from the recruiter.  Click on the links below to see the postcard and to visit the site as two different students.  This will let you see how each PURL provides a unique experience.  As you step through a PURL visit, be sure to enter your email address so you will receive the follow-up email. 

• UNF Postcard

• Eric.Nixon.isfgrouprecruiting.com    PURL Demo

• Curtis.Tyler.isfgrouprecruiting.com    PURL Demo