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First Coast No More Homeless Pets is dedicated to ending the killing of healthy, but homeless, dogs and cats. Since their inception in 2002, the number of animals that have been killed by animal control in the Jacksonville area has decreased by almost 60%. Through their free or low-cost spay and neuter program and their Trap-Neuter-Release program to control the feral cat population, First Coast No More Homeless Pets has significantly decreased the number of dogs and cats that are taken in by animal control, thus reducing the number that are put down.

In addition, First Coast No More Homeless Pets offers low-cost veterinary care and a pet food bank to service low-income families. In October of 2011, they rescued a pet adoption center that was at risk of closing, adding pet adoption to their extensive list of animal welfare services.
Click on the icons at the left to see innovative examples of our work.

• First Coast No More Homeless Pets was using a large, national agency to help them raise money through direct mail. The appeals that this agency provides are pre-designed and the same appeals are used for hundreds of animal welfare agencies across the country. The disadvantage of this model is that there is no opportunity for customization of the design and very little opportunity for customization of the messaging. Appeals are locked in for the production schedule months in advance.


• When another animal welfare organization in Jacksonville signed up to use the same agency, First Coast No More Homeless Pets knew that the two organization’s appeals would look exactly the same and would likely arrive in some of the same homes at the same time. Finding this unacceptable, they sought help from ISF Group.

• ISF Group has designed a unique annual giving campaign for First Coast No More Homeless Pets that includes mailing to their current donor base and building up their base of donors through an aggressive donor acquisition program.


• Donors are messaged in each appeal based on their giving history and their relationship with First Coast No More Homeless Pets. We are mailing to donors every other month with three appeals each year including an Impact Piece. This Impact Piece keeps donors informed of the impact their investment is having towards the goal of ensuring that there are no more homeless pets in the Jacksonville community.


• When the opportunity arose to save the Mandarin Adoption Center, ISF Group was able to respond with an urgent appeal to help raise the funds needed. Within two weeks, an appeal was designed, printed and mailed to previous donors and to an acquired list of animal lovers in Jacksonville. With a critical timeline to raise the funds and a generous match gift from a board member, the response to the appeal was overwhelmingly successful and the center was saved. This kind of response to an immediate need would not have been possible with the national agency First Coast No More Homeless Pets had been using before engaging ISF Group.